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Excellent products will always shine, congratulations to Tianyuan Rose for winning the award again!

Excellent products will always shine, congratulations to Tianyuan Rose for winning the award again!

25 Feb,2019

Mr. Ding Zhengkui, chairman of Jinan Tianyuan Rose Products Development Co., Ltd., took the stage to receive the award The company's product quality, reputation, popularity and other aspects are more prominent, and won the honor of "Top Ten Most Popular Brand Agricultural Products" in Jinan. In 2018, the No. 1 document of the central government proposed that the implementation of the rural revitalization strategy, industrial prosperity is the focus, and it is necessary to further promote the green, high-quality, characteristic and branding of agriculture, adjust and optimize the layout of agricultural productivity, and promote agriculture to shift from production-oriented to quality-oriented. In order to actively promote the brand building of agricultural products in Jinan and improve the quality and efficiency of the city's agricultural development, the Jinan Municipal Agricultural Bureau and Jinan Times have launched the column of "Quality Agriculture and Taste of Quancheng" from today to comprehensively display the brand image of Jinan agriculture. In recent years, Jinan attaches great importance to the brand building of agricultural products, and the number of brands and brand effect have increased simultaneously. At present, the total number of "three products and one standard" in the city has reached 1,135, including 3 well-known trademarks in China, 45 provincial and municipal famous trademarks, 12 provincial and municipal famous brands, and a number of characteristic brand agricultural products such as Qudi cucumber, Zhanger strawberry, Changqing Shou tea, Pingyin rose are well-known throughout the country, and the brand value of Zhangqiu green onion is as high as 3.21 billion yuan. "At present, branding has become an important symbol of modern agriculture, agricultural product brand building is to promote the structural reform of the agricultural supply side and accelerate the transformation of agricultural development of the old and new kinetic energy of the entry point, is a new way for Jinan agricultural products to go out, agricultural product brand building has entered a new stage of the general trend and imperative. Li Jixiao, director of the Jinan Municipal Bureau of Agriculture, said. The selection of "Top Ten Most Popular Brand Agricultural Products" and "Top Ten Brand Agricultural Products Packaging" is based on the principles of fairness, openness and impartiality to create a brand agricultural business card that truly represents Jinan. The person in charge of the market and economic information department of the Jinan Municipal Agricultural Bureau said that a total of more than 100 agricultural product brands and packaging participated in the selection, in order to select products that truly satisfy the public, the selection will be divided into two major sections: public voting and expert review. In order to actively promote the brand building of agricultural products, accelerate the transformation of agricultural development mode, and improve the quality and efficiency of the city's agricultural development, Jinan Agricultural Bureau and Jinan Times jointly launched the first "Top Ten Most Popular Brand Agricultural Products" and "Top Ten Brand Agricultural Products Packaging" selection activities. According to the development evaluation, market evaluation, quality evaluation, benefit evaluation, public recognition and love and other indicators, the "Top Ten Most Popular Brand Agricultural Products" were selected, and each was rewarded with 100,000 yuan; According to the environmental protection evaluation, goodwill evaluation, convenience evaluation and other indicators, the "Top Ten Brand Agricultural Product Packaging" was selected, and each was rewarded with 50,000 yuan. "Whether it is cultivating a new type of agricultural business entity or building a characteristic agricultural industry, it is ultimately necessary to rely on brand power to improve quality and efficiency. Li Jixiao said that the selection of the "Double Ten Best" aims to actively guide the new agricultural business entities to deeply explore the core value, unique value and cultural connotation of the product, and build the overall product from the aspects of quality, function, appearance, packaging, etc., so as to form a number of product brands with distinctive characteristics, high market visibility and great development potential. Jinan Tianyuan Rose Products Development Co., Ltd. was established in 1996 and has been committed to the rose industry for 24 years. Its products are numerous, such as rose crown tea, rose flower paste, rose flower essence (rose cell liquid), rose essential oil, etc. Being an artist of rose life is the brand concept of Chairman Ding Zhengkui, the founder of Xiaocheng Blossom.

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